To Advocate poverty reduction in rural and semi urban India by promoting financial and non-financial services. To become trusted credit provider to underserved and unserved masses of rural and semi urban India to assist them to have a better life. To Achieve excellence in distribution of financial and non-financial products.
To create a conducive and healthy environment in Micro lending space and aim to contribute significantly in eradication of poverty and help the financially deprived masses of rural and semi urban India.